The Opportunity

Hooked Kickboxing, a boutique group fitness studio in Queens, had built a loyal community and consistent class attendance. They were ready to scale, but needed a way to reach beyond their existing network and attract new members at a faster rate into their growing operation.

The Strategy

We produced two direct-response ad creatives featuring professional fitness models in action. High-energy footage showcased the intensity and results Hooked delivers. Paired with this, we created a monthly social media video production system using real members and trainers to build authenticity, community proof, and trust around their class experience and trainer expertise.

The Execution

Monthly filming sessions captured fresh social content while the ad creatives ran consistently on Meta with tight local targeting to fitness-adjacent audiences in Queens and surrounding boroughs. Every lead received class offers and trial session messaging through direct outreach.

The Results

The campaign drove a measurable spike in membership inquiries and trial class bookings. The combination of high-impact ad creative and authentic member testimonials in social videos attracted qualified prospects interested in group fitness, not just price-shoppers. Membership increased as a direct result of the campaign.

The Takeaway

For boutique fitness studios, the best approach combines aspiration with authenticity. Professional models in ads create the aspirational hook that stops the scroll. Real members and trainers in social content build the trust that converts. When paired with strategic paid distribution and consistent monthly content refresh, this hybrid approach becomes a fast, most cost-effective way to fill capacity and build community loyalty.

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