Utopia Media And Marketing was approached by Siege Athletics, a gym located in Mineola, NY, to create a promotional video for their business. The goal of the project was to increase member leads and establish brand equity through an engaging and effective video.

To maximize value for Siege Athletics, Utopia proposed a marketing funnel approach that involved creating a main promotional video for YouTube and then editing it into social media content. This allowed the gym to reach a wide audience and effectively showcase its brand through multiple channels.

One of the key components of the promotional video was a customer testimonial. Utopia worked closely with a member of the gym, who was not used to being filmed, to craft a compelling and authentic message. The testimonial was then combined with high-energy workout footage and expert editing to create a dynamic and engaging video.

The final videos were delivered to Siege Athletics and they successfully helped the gym gain more member leads and increase viewership for their brand. The promotional video received a high number of views on YouTube, further increasing brand awareness and exposure.

Overall, the video project was a success for Siege Athletics. Not only did it help the gym attract new members, but it also established their brand as a trusted and reputable fitness destination. Utopia Media And Marketing is proud to have played a role in this success and looks forward to working with more businesses to create impactful and effective video content.